HigherOrderVC has its origins in Quintype. Common founders, next evolution, that sort of thing.
Quintype itself originated in the world of media tech. What began life as the world's most advanced media technology cloud morphed into the world's smartest abstraction for new Internet applications.
A platform for Quin
After all, what is an Internet application today? Is it a website? A mobile app? Email newsletters? Smart push notifications? A chat-bot? A voice-assistant? Social presence across Facebook, Twitter, Snapchat, Instagram, and who knows how many others around the world? What about presence on new platforms and devices, and constantly keeping up? How does geo-location fit in? What about personalization, and big-data, and AI?
More than anything else, in this crazy world of infinitesimally small attention spans, how does a business drive customers, keep them engaged and satisfied, convert them, and then how does one repeat this consistently, while navigating the changing technology, market, and economic landscapes?
We realize that every business in the world is a digital business, driving a funnel. At the bottom of the funnel, media companies are monetizing their users' attention via advertising. The rest of the world is selling stuff. In that way, everyone is a marketer or a media company, driving awareness, driving engagement, hoping to convert, hoping for repeat business.
And it's full of stars! At the very least, funnels are not just funnels in themselves, but they're composed of sub-funnels, and so on. Which makes creating data-driven enterprise possible only if you have a very strong data-foundation on which to build this digital business. We all know the challenges with being truly data-driven in today's world... without seamless integration, it is fundamentally impossible.
What then is the formula for success in this new post-Facebook, post-mobile, post-glocal, post-data, post-AI, frankly, post-fact world?
Quin = Community + Activity + Commerce
Quintype is a platform to launch Quin.
Quin bring together 3 critical things for their businesses. The first is community/audience that the business identifies with. The second is a very specific activity/purpose for which users have come... this things-they-do-when-they're-there manifests into what keeps them engaged, serves their needs. Which leads to the third and most important thing about a Quin: it surfaces value.
When an engaged community coalesces around a clear purpose and a set of features that add value to their lives, this interaction, this exchange leads to commerce.
Quin and the New World
Our goal at HigherOrderVC is to help create the largest, most valuable Quin for the new world. To this end, we started HigherOrderVC to apply Quintype to the world at large. We do this by creating new companies, joint-ventures, and other forms of partnerships with enterprising teams and organizations around the world.
You'll hear about several of these in the coming weeks and months.
The New New World Order
There is change in the air. From climate to politics to racism to hunger and disease... things seem to have taken a perceptibly dark turn. At HigherOrderVC we believe, however, that we have the potential to save ourselves. And in that, lies the opportunity to create and facilitate that truly new world order that will be about the people, and for the people.
And whatever the technological needs of the future, one thing will remain correct - that software will eat (scratch, create) that new world. And to that, we add: the future will be platformized. Come join us in inventing that new world order.